Best answer: How do you compute industry attractiveness in GE McKinsey Matrix?

What is industry attractiveness matrix?

The vertical axis of this matrix – Industry Attractiveness – is divided into High, Medium and Low. Industry attractiveness represents the profit potential of the industry for a business to enter and compete in that industry. The higher the profit potential, the more attractive is the industry.

How do you use the GE McKinsey Matrix?


  1. Step 1: Determine Industry Attractiveness of Different Business Units. …
  2. Step 2: Determine the Competitive Strength of each Business Unit. …
  3. Step 3: Plot the business units on a matrix. …
  4. Step 4: Analysis of Information. …
  5. Step 5: Identify future direction of each unit.

How do you calculate GE matrix?

Using the tool

  1. Determine industry attractiveness of each business unit. Make a list of factors. …
  2. Determine the competitive strength of each business unit. …
  3. Plot the business units on a matrix. …
  4. Analyze the information. …
  5. Identify the future direction of each business unit. …
  6. Prioritize your investments.
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What is GE matrix explain with example?

The GE-McKinsey Matrix (a.k.a. GE Matrix, General Electric Matrix, Nine-box matrix) is just like the BCG Matrix a portfolio analysis tool used in corporate strategy to analyse strategic business units or product lines based on two variables: industry attractiveness and the competitive strength of a business unit.

How is market attractiveness calculated?

The following key factors may also help determine attractiveness:

  1. Market size.
  2. Market growth.
  3. Pricing trends.
  4. Intensity of the competition.
  5. Overall risk in the industry.
  6. Opportunity to differentiate products and services.

How is industry attractiveness measured?

Industry attractiveness is measured by external factors such as: market size, market growth rate, cyclicality, competitive structure, barriers to entry, industry profitability, technology, inflation, regulation, manpower, availability, social issues, environmental is sues, political issues, and legal issues.

What is the use of GE matrix analysis for determining a business strategy?

The GE matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space. The GE multi factorial was first developed by McKinsey for General Electric in the 1970s.

What is GE matrix model?

The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation. It analyzes market attractiveness and competitive strength to determine the overall strength of a SBU. The GE Matrix is plotted in a two-dimensional, 3 x 3 grid.

How is GE matrix different from the BCG matrix?

BCG matrix is used by the companies to deploy their resources among various business units. On the contrary, firms use GE matrix to prioritize investment among various business units. In BCG matrix only a single measure is used, whereas in GE matrix multiple measures are used.

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How is GE matrix different from the BCG matrix quizlet?

The GE McKinsey Matrix is better than the BCG because is fulfils many of the drawbacks of the BCG because attractiveness and strength include other factors apart from growth and size such as profit margins, brand strength, stability and competitor brands etc.

What are the components of GE matrix?

GE McKinsey Matrix factors

  • Market size.
  • Historical and expected market growth rate.
  • Price development.
  • Threats and opportunities (component of SWOT Analysis)
  • Technological developments.
  • Degree of competitive advantage.

Which model considers industry attractiveness and business strength as the basis for classifying the forms?

The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference.

What is industry matrix?

Matrixes represent one of the various tools businesses use in the course of strategic planning. Industry matrixes allow companies to analyze how a wide range of inputs, including both internal and external factors, impact the business, its employees, and the industry as a whole.

In which zone firms competitive position is weak and industry attractiveness is medium in case of certain products?

RED ZONE: RED ZONE INDICATES: • Firms’ competitiveness is average and industry attractiveness is low in case of certain products.. Firms’ competitiveness is weak and industry attractiveness is medium in case of certain products..